Email Design & Best Practices Consultancy

Our email design consultancy service is tailor-made to empower your team, addressing your unique challenges and optimising email design performance. We ensure you overcome any challenges you’ve faced and guarantee your satisfaction with the results.

Our comprehensive Email Design and Best Practices Consultancy Package is designed to empower individual designers, creative teams, and design professionals.

Become the pros in email design

We coach you to design email campaigns that follow best practices—fully accessible, mobile-responsive, consistent, with clear content hierarchy—without relying solely on graphic design or images.

Understanding the challenges

Before our email design consultancy session, we’ll gather a brief to understand your challenges and customise the session to your needs. In a 2-hour remote session, we’ll coach your team on creating aesthetically pleasing, functional, consistent, effective, and accessible email designs. This will save future agency fees by empowering your team to produce lightweight, consistent designs independently.

Common pain points

A common issue in email design is approaching it like web or graphic design, despite differences in coding. This misunderstanding often leads to image-heavy designs, which may not be ideal. Here are common challenges we’ll help you overcome in our session:

Responsive design problems
Ensuring emails look good on all devices and screen sizes can be difficult, often leading to layout issues on mobile devices.
Gmail Clipping
Gmail clips emails that are too large, preventing recipients from seeing the full content without clicking "View entire message."
Dark mode design challenges
Emails may not render correctly in dark mode, leading to visibility issues and a poor user experience.
Outlook rendering issues
Outlook can introduce unwanted white lines and break email formatting when forwarding, causing designs to appear inconsistent.

Training Agenda

Our session equips your design team to create effective, beautiful, and functional email campaigns. We’ll cover typography, advanced design, and accessibility, ensuring your team can design emails that work well on all devices and email clients.

Typography and Fonts

Learn about font consistency across devices and email clients
Explore email-safe fonts, Google/Adobe fonts, and web fonts, considering CORS policy limitations.
Design with fallback font stacks in mind.
Code snippets to resolve fallback font rendering issues in Outlook.

Imagery and Performance

Learn how to optimise imagery for Retina displays to ensure crisp visuals, quick loading times that impact open rates.

Mobile and Responsive Design

Design mobile reverse stacking blocks and identify supported platforms.
Learn techniques for hiding content on desktop or mobile, maintaining design flexibility and efficiency.
Ensure content hierarchy and effective CTA positioning.

Accessibility and Usability

Ensure accessibility for screen readers and visually impaired users.
Design with Dark Mode in mind, ensuring brand colors translate well.

Advanced Design Techniques

Leverage insights from email reporting to make informed design choices.
Push design boundaries with CSS properties that are not widely supported in email.
Tips and tricks for achieving image-based modules with HTML content.
Understand code weight and how complex design structures affect it.

Interactive & Kinetic Email Design

Explore interactive and kinetic email designs, understanding their limited support and designing effective fallbacks.

Efficiency and Workflow

Improve design time efficiency by mastering wireframing and designing all necessary email components.
Plan for all email types throughout the year to meet marketing campaign goals.

QA Session

Comprehensive QA session to address any remaining questions and solidify your team’s understanding.

Benefits for your team

We stand behind the quality of our email design consultancy services. We are confident you will be fully satisfied with the results. If the session does not exceed your expectations, we will offer a full refund.

Following our session, your team will experience numerous benefits that enhance their capability and productivity.

1. Enhanced Skillset:

Your team will master advanced email design techniques and best practices.

2. Improved Efficiency:

Streamline design processes to save time and resources.

3. Better Performance & Quality:

Create high quality emails that perform well across all devices and email clients, boosting engagement and effectiveness.

4. Increased Autonomy:

Reduce reliance on external agencies by empowering your team to handle all aspects of email design.

5. Accessibility Compliance:

Design emails that are accessible to all users, including those with disabilities.

6. Enhanced Collaboration:

Improve teamwork and communication within your design team, fostering a more cohesive and productive environment.

Our services

Choose the right package for your business needs

Individual Consultancy Session

Ideal for professionals looking to enhance their email design skills.

- Tailored 2-hour remote session covering all agenda items listed
- Expert guidance on email rendering and performance optimisation
- Practical strategies for improving design consistency
- Customized recommendations to achieve impactful email campaigns
Price: £350

Team Consultancy Session

Designed for teams seeking to optimise their email design approach.

Comprehensive 3-hour remote workshop covering all agenda items listed
Advanced techniques and best practices discussion
Collaboration on overcoming team-specific design challenges
Guidance to ensure consistency and effectiveness across campaigns

Price: £850

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Satisfaction Guaranteed Consultancy Services

FAQs

Yes, the agenda can be customised to address your specific challenges and goals. We will discuss your requirements in advance to ensure the session is tailored to your team's needs.

The consultation session is 2 hours long, conducted remotely to accommodate your team's schedule and location.

The session is ideal for email marketers, designers, and developers who want to enhance their email design skills and create more effective and efficient email campaigns.

Many clients see immediate improvements in their email designs by applying the techniques and best practices learned during the session. The exact timeline can vary depending on the complexity of your emails and the speed of implementation.

Yes, we offer a comprehensive QA session at the end of the consultation to address any remaining questions. Additionally, ongoing support options are available to help your team continue to refine and improve your email designs.

Do you have any questions?

We’re here to help. Reach out to us if you have any questions about our email design consultation product.

Email Design Consultancy